Career Athlete works with high performance coaches to assist them in developing an understanding of and commitment to their own professional development. Coaches working in high performance sporting environments are expected to consistently perform at the highest level. Professional sporting organisations demand this, and so do the athletes that they work with. With so much focus on contributing to the improvement of the organisation and individual athletes, it's easy for coaches to neglect their own career and professional development needs. But high performing coaches know that having a clear understanding of their own professional development goals and effectively aligning those goals with the goals of their organisation, improves personal satisfaction and enjoyment in their role and helps to build a culture of continuous improvement within the organisation. Career Athlete provides the same professional high performance support to coaches that they provide to their own athletes.